Lesson 1 - Why Writing for the Web is Different
- Introduction
- Elements of a Good Website
- The Difference Between Web & Print Content
- Who are your Readers?
- Understanding Your Users Needs & Goals
- Understanding the Context of Use
- Understanding the Business Objectives
- Purpose of Content
- Accessible Content
- Search Engine Optimization
Lesson 2 - Characteristics of Good Content
Lesson 3 - Writing Effective Content
Lesson 4 - Looking After Your Content
- Structure
- Relevant And Useful
- Accurate And Credible
- Current And Consistent
- Findable
- Scannable
- Simple
- Interesting
- Voice
- Writing Style
Lesson 3 - Writing Effective Content
- Keywords
- Headings
- Lists
- Links
- Visual And Audio
- Forms
- Messages
- Creating A Plan
- Reviewing And Editing
- Test Your Content
Lesson 4 - Looking After Your Content
- Maintaining Your Living Content
- Creating A Content Strategy
- Content Governance
- Creating A Style Guide
- Managing Stakeholders
- Writing For Other Digital Content
- Becoming A Better Writer
- Good Writing for the Web Checklist
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