Search
engine optimization (SEO) is the process of optimizing a website so that it
performs well in organic search. Ranking highly for search terms which are
known as keywords increases the visibility of a website and leads to a higher
number of visitors to the actual website.
In today’s competitive market,
SEO is more important than ever. Search engines serve millions of users per moment
looking for answers to their questions or for solutions to their problems. If
you have a website or eCommerce/online store, SEO can help your business grow and
meet the business objectives.
Search engine optimization is very
important because:
- Search engines(Google,Yahoo,Bing etc.) users are more likely to choose
one of the top 10 suggestions in the results page so to take advantage of
this and increase visitors to your website or customers to your online
store you need to rank as higher as possible.
- SEO is not only about search engines but good SEO
practices improve the user experience and usability of a website.
- User trusts search engines and having a presence
in the top positions for the keywords the user is searching increases the
website’s trust.
- SEO is also good for the social promotion of your website. People who find your website by searching search engines (Google,Yahoo, Bing etc.) are more likely to promote it on Facebook, Twitter, LinkedIn or other social media channels.
- SEO can put you ahead of the competition. If two
websites are selling the same thing, the search engine optimized website
is more likely to have more customers and make more sales.
In short, growing your business through online you need a well optimized website for search engines. So, this is the right time to select a SEO plan for your website.
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